Market Intelligence Programs
Si blends both an online, email accessible, survey with direct human interaction in order to provide best in class survey results. While there are many survey options available in the market today, our approach combined with Ai analytics provides the most valuable insights for our clients.
Si provides a methodology for our clients that ensure a seamless and quick to market engagement. Utilizing a blend of artificial intelligence and human engagement, Si provides actionable Market Intel for our clients.
Example Survey Focus:
Existing Customer Satisfaction
Addressable Market Survey
Channel Partner Satisfaction
Conference/Webinar follow up Survey
Lost Prospects Insight Survey
Example Survey
Surveys can be customized with an image or logo and contain a main and sub heading.
It's important to have a plan for creating your surveys. Here are a few things to think about when you're creating surveys:
What's the purpose of your survey? For example, you might want to interact with your customers, promote new products or services, or measure customer satisfaction. If your goal is to measure something, what and how do you want to measure it?
How long do you want the survey to be? Keep in mind that longer surveys tend to have higher abandon rates. A good rule of thumb is to keep surveys shorter than five minutes, or no longer than 10 questions (depending on the type of questions you ask).
How many mandatory questions will you include in the survey? We recommend that you ask as few mandatory questions as possible.
Mention expectations in the survey invitation: In the survey invitation, be sure to mention the estimated time to complete it and give a brief overview. This will help respondents submit their input within the expected time frame.
Distribution
Distribution takes place through personalized email invitations as well as the tele effort. Both responses are consolidated into the results.
Other sending options include QR code or custom links.
As invites to the survey are customized to the end recipient results can be reported through data on the individual level.
Surveys can also be send as anonymous as well depending on business need.
Tracking includes total invitations, responses, unsubscribed, failed as well as status or Unread, Read or Opened.
Survey Results
Survey responses are created after a respondent submits a survey. A graphical representation of all your responses are delivered in your final report and are representative of the question type. All results are also delivered on an individual level in data format by submitter.
Satisfaction Metrics
Satisfaction can be measured utilizing Net Promoter Score, Sentiment, CSAT or Custom Scoring. If you've created satisfaction metrics in your survey, a dashboard is created automatically for each set of metrics, showcasing recent scores and trends across all surveys in a project.
Custom Scoring
Survey scoring allows you to assign a point value to individual answer options. Point values are added to generate a survey-level score for each survey response. A survey with point values assigned to answer options is known as a scored survey. You can use scored surveys to measure your respondent's overall satisfaction level.
Question Types
The following Question Types are available: Choice, Text, Rating, Date, Ranking, Likert, NPS. Please see image for details.
Survey Alerts
Alerts are the follow-up activities that are created based on the defined alert rules. Alert rules are defined on satisfaction metrics. Alerts are created based on the values of satisfaction metrics in survey responses.
For example, you can create an alert rule to create an alert whenever the Net Promoter Score (NPS) satisfaction metric for a survey response goes below a threshold. They help you close the loop with customers by prompting you to take appropriate action based on the feedback that customers provide.
Alerts will be monitored and delivered to our clients real time.
Conversation Intelligence
Conversation Intelligence provides market intelligence including sentiment and competitive information only live Human 2 Human interactions can provide.
1 Ai Business Intelligence
2 Market Sentiment
3 Keywords
4 Competitor Insights
5 Trends
Competitive Insights
Tracked Competitors are automatically detected in calls. When there is an increase in competitor mentions it can present an opportunity to update marketing strategy.
Schedule
Market Intel programs are launched utilizing a highly developed process allowing for a fast to market solution. Typical programs launch within 2 weeks and run for 30 days.
Typical Engagement
750 Records per engagement
Up to 10 Questions following the 7 available styles
Up to 20 Tracked Competitors
Up to 20 Tracked Keywords
Optional Survey Logic (specific path based on answers)
Typical engagement pricing $10,000. Larger market sample sizes and quarterly and annual packages available at a discounted rate.
Deliverables
Survey Design based on client selected questions
Survey Landing Page
3 Email Passes Against List
3 Call Passes against List
Final Report including (Summary, Distribution Results, Satisfaction, Alerts and Scoring)
Full Data set with answers
We would love to connect to learn about your business and how our solutions could help.